F1: The Movie, the Formula 1 film starring Brad Pitt that launches globally on June 27, the Las Vegas Convention and Visitors Authority (LVCVA) and longtime creative partner R&R Partners have partnered with Frequency Pictures to launch a new promotional trailer that puts the city at the center of racing’s Hollywood moment.
In a landscape dominated by flashy Vegas imagery, this long-form trailer reimagines the Las Vegas experience with a more human-centered, cinematic approach. Aiming to build on the excitement from the film, the trailer promotes not just the forthcoming 2025 Formula 1 Grand Prix in Vegas, but the city itself, encouraging moviegoers to see the film, then experience the “Sports & Entertainment Capital of the World” in real life.
Timed to coincide with the growing buzz around the film (including a recently released Rosé music video from the official soundtrack that shut down the Strip), the Vegas-focused trailer looks and feels like a traditional film trailer.
- Sweeping drone footage, carefully curated visuals and mixed media overlays create an authentic, layered feel. A custom score and 5.1 sound mix elevate the experience. Rather than focusing solely on the city’s iconic neon glow, it reveals a side of Las Vegas defined by connection, transformation, and discovery—an invitation for travelers to find their own story within the city.
The spot is running internationally across key markets. It will air in U.S. theaters across the top 75 markets during all PG-13 films (6/14–7/13); in Mexico City across all movies (6/26–7/9); in the U.K. nationally during the F1 movie (6/25–7/6); and in select Canadian markets also during the F1 movie (6/27–7/10).
The release of the F1 blockbuster presents a rare opportunity to connect cinematic excitement with real-world behavior.
- According to a 2024 survey from Justfly.com, 52% of travelers have chosen a destination after seeing it featured in a movie or TV show—highlighting the growing influence of on-screen storytelling on consumer habits.
With F1 bringing global eyes to the sport—and the Strip—this trailer positions Las Vegas as more than just a film location or race destination. It frames the city as a place where meaningful, multi-dimensional experiences unfold—from sports and dining to entertainment and culture—offering something for everyone, while staying true to its glamorous roots. This approach aligns with the LVCVA’s broader mission to attract new market segments, increase repeat visitation, and diversify offerings beyond gaming.
It’s part of a broader trend—and Las Vegas is leading the charge. This crossover between sports, cinema, and tourism isn’t new, but F1 marks a watershed moment.
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