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H&M Looptopia on Roblox: A game that promotes virtual fashion

Roastbrief by Roastbrief
January 10, 2023
in Digital, Metaverse
Reading Time: 2 mins read
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H&M Looptopia is the new experience that helps and promotes fans to discover their digital fashion identity.

On January 4, H&M announced the launch of the H&M Looptopia Experience on Roblox along with metaverse studio Dubit. The new online experience is described as an immersive experience that lets players experiment with different materials and patterns in a playful way. Also, the worldwide clothing brand explained that it allows consumers to experiment with their digital identity and become more knowledgeable about fashion.

​Linda Li, head of Customer Activation & Marketing, H&M Americas said “People who shop and wear H&M garments and accessories are increasingly spending time in virtual spaces and digital worlds. The H&M Looptopia Experience on Roblox is now allowing us to explore new ways to engage with our current and new customers in the places they love to be, both online and offline. In the coming years. H&M will continue to explore this fast-growing expanse of virtual and augmented realities.”

​Looptopia allows users to style their avatars with clothing, accessories, dance moves, music tracks, and special effects. Dubbit stated that there are already more than 40,000 individual clothing items within the platform, which will surely rise over time.

“We loved collaborating with H&M to build the H&M Looptopia Experience on Roblox- the place on Roblox where anybody can be a fashion designer,” says Andrew Douthwaite, Chief Commercial Officer, Dubit. “H&M wanted to offer an experience that promotes fun and sustainability, in keeping with their brand DNA of Style, Creativity and Culture. It’s been amazing to see the concept evolve from the initial design and workshop through to this iconic launch.”

Roblox and H&M shared that they aimed to create an experience that features social interaction, engaging environments, mini-games, styling sessions, alternate worlds, events and more.

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