The Double Tacos are back for a limited time at KFC France starting June 18.
A new stop on the street food world tour imagined by Havas Paris, this cult creation is making a comeback—still as crispy as ever, and unmistakably KFC-style.
A film full of love, mariachis and spicy sauce.
To accompany this launch, Havas Paris presents a new film directed by Cloé Bailly, in the spirit of the previous ones: ultra pop, offbeat, and packed with references.
This time, Britney Spears’ iconic “…Baby One More Time” is reimagined mariachi-style, in an unexpected love letter to KFC’s take on the taco.
A visual, musical, and undeniably crispy moment.
A full-scale campaign
OOH and DOOH billboards, TV spots, social media, digital, Spotify… This new leg of KFC’s road trip is impossible to miss.
Jordan Molina & Ludovic Miege, Associate Creative Directors at Havas Paris:
“We wanted to pay tribute to the taco in our own way: with mariachis, a dash of pop culture, and plenty of self-deprecation.
A generous film that makes you want to sing as much as take a bite.”
Available from June 18 in all KFC France restaurants, for a limited time.
