hipages, Australia’s leading platform for connecting homeowners with trusted tradies, has introduced its new brand platform, ‘Start with hipages,’ in collaboration with Thinkerbell. The campaign aims to simplify the often-daunting process of home maintenance and improvement for homeowners while helping tradies grow and sustain their businesses.
Nick Ellery, VP of Marketing at hipages, explains, “‘Start with hipages’ is rooted in our brand strategy, showing how we reduce the stress of home improvement for both homeowners and tradies. The idea is to make the first step easy and successful, whether it’s a home renovation or building a trade business. It’s adaptable, stretching across all phases of the journey.”
The campaign includes engaging and humorous ads where inanimate objects, such as a cheeky cockney toilet and a rough-and-tumble mailbox, voice their opinions on home renos and business strategies, making the messaging fun and relatable.
Sesh Moodley, Executive Creative Tinker at Thinkerbell, shares, “We asked, ‘If the walls could talk, what would they say?’ The result was a playful approach that’s been a joy to write, especially with the help of our friends at Glue Society.”
The platform is currently live, coinciding with the new season of The Block, where hipages serves as a sponsor. The campaign is being rolled out across Broadcast TV, CUTV, YouTube, Social, and Radio platforms, ensuring wide visibility throughout Australia.
