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Hilton turns waiting staff into expert smartphone photographers

Roastbrief by Roastbrief
July 28, 2022
in Advertising
Reading Time: 6 mins read
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Hilton turns waiting staff into expert smartphone photographers
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Hotel chain in UAE enlists expert photographer to train waiters to take better smartphone pictures

In order to capture its guests’ special holiday moments, global hotel chain Hilton has pledged to train its staff in smartphone photography.

The Waitographer programme was launched in the UAE with a staff workshop led by renowned photographer Roger Moukarzel. After completing the programme, the waiters receive a special certificate and badge, the latter enabling the hotel’s guests to identify a ‘waitographer’ when they want their picture taken.

Emma Banks, vice president, F&B Strategy & Development EMEA at Hilton said in a press release: ‘Not only does the Waitographer scheme reinforce Hilton’s focus on empowering and upskilling its team members, but also ties in with our ambition to create human connections for guests during their stay. Our Waitographers are really excited to interact with guests and start snapping photos that will create memories that last forever.’

At the time of writing, almost 100 Hilton team members have already passed through Roger Moukarzel’s photography workshop. According to the brand, the course will also be available online for Hilton employees across the world.

TBWARaad, Dubai, created the Waitographer scheme for Hilton.

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