Hilltop Honey, the, UK’s second largest honey brand, has appointed Bountiful Cow, a leading independent media agency specialising in the growth of challenger brands.
Bountiful Cow was appointed without a formal pitch, following an internal review process that lasted three months. The agency has been tasked with delivering a disruptive media strategy to drive consideration, brand awareness and re-appraisal of honey among both users and non-users.
Kate Utting, Marketing Director at Hilltop Honey, said: “Hilltop is an exciting and successful business with huge ambition so Bountiful Cow is the perfect partner for a challenger business like ours. Their Relative Advantage proposition is exactly what we need to shake up the category, reject category norms and carve out a distinctive path to growth. We can’t wait to get started.”
Zoe Haywood, Managing Partner at Bountiful Cow added: “Hilltop Honey are a bold, exciting and disruptive brand in a stagnant category. Like us, they want to do work that doesn’t just follow the herd, and we couldn’t be more thrilled to work together on a campaign launch that achieves exactly that.”
