Triumph, one of the world’s leading brands in women’s lingerie, recently launched a range of sports bras, the “Triaction Sports Bra”, so, to draw viewer’s attention to the new line, the brand turned to Parisian agency Herezie to create a compelling campaign with an artistic approach.
Every model in the range is perfectly designed to give optimum support and comfort, even for the most intense routines, so Herezie created 3 dynamic images that visually express the benefits, each as vibrant and eye-catching as the next.
In each, a woman is seen practicing a sport – karate, dance and rhythmic gymnastics, her movement forming the shape of a Triumph sports bra using chronophotography. The melody of colors, patterns and textures come together to show the support and mobility the sports bras provide, a visually innovative approach to depicting the brand’s line and what it offers.
Agency : Herezie
CEO : Andrea Stillacci
Executive Creative Director : Etienne Renaux, Paul Marty
Art Director : Pauline Lesage
Client : Triumph
Global content manager : Nathalie Kineider
Global brand content manager : Zeljka Sifter Bojic