Today, Hellmann’s is debuting the teaser for its Big Game commercial and revealing two of its stars: Kate McKinnon and her furry friend, Mayo Cat (known as cat actor Chipmunk off camera)!
In the teaser, we see Mayo Cat effortlessly showing off for the camera as Kate juggles both the fabulous cat and several jars of Hellmann’s Mayonnaise, at the direction of the photographer. Knowing Kate McKinnon’s adoration for cats, it’s no surprise to see her in front of the camera again with another purr-fect feline.
The teaser featuring Kate and Mayo Cat is just a snapshot of Hellmann’s full 30-second ad that will highlight the brand’s “Make Taste, Not Waste” platform, as noted in Hellmann’s announcement last month. As 119 billion pounds of food is wasted in the U.S. every year* and 40% of food waste happens at home, Hellmann’s aims to inspire viewers to reduce waste by transforming leftovers into delicious post-game meals.
“This year’s Big Game spot starring iconic comedic talent Kate McKinnon and the soon-to-be iconic Mayo Cat will certainly deliver on the laughs and the message of how to put a ‘paws’ on food waste,”
Chris Symmes, Senior Marketing Director, Dressings North America, Unilever.
“We’re excited to be back in the Big Game and to continue using this cultural moment, and second most wasteful food day of the year in the U.S., to help inspire viewers to think creatively about what’s in their fridge.”
The teaser will be available across Hellmann’s social media platforms and on YouTube. The creative agency behind the commercial is VML. For more information leading up to the game, please visit www.Hellmanns.com.
