Sydney-based production company Scoundrel has collaborated with non-alcoholic beer brand Heaps Normal to create “Stay Normal” – a 45-second film that embodies the brand’s ethos of celebrating individuality and embracing personal quirks.
Produced by Scoundrel X Groundglass, the film captures a lighthearted moment as a man in a suburban living room attempts to balance on one leg, cheered on by an eclectic group of friends. With words of encouragement and a can of Heaps Normal in hand, he triumphantly completes the challenge, underscoring the message that life’s fun doesn’t need alcohol.
The campaign taps into Heaps Normal’s irreverent spirit, reinforcing that drinking their non-alcoholic beer opens possibilities for experiences and achievements that might not be possible when consuming alcohol.
Tim Bullock, founder and director at Scoundrel, shared his enthusiasm for the brand:
“In all seriousness, I love Heaps Normal. I’m a total convert. It tastes great, but I can have a couple and still get work done afterwards. It’s saving lives, brains, and even kids from accidentally drinking their dad’s beer – like my 3-year-old recently did!”
Tim Snape, chief brand officer at Heaps Normal, highlighted the alignment between the brand and the campaign:
“When Scoundrel brought us this idea, it was clear they understood our brand’s core values. We’re not just normalizing non-alcoholic beer; we’re here to celebrate people having fun their way, free from judgment or pretense. Scoundrel nailed it with this fun, irreverent, and wonderfully weird spot.”
The campaign reflects Heaps Normal’s ongoing mission to inspire and empower people to live life on their own terms while enjoying the taste of great beer without the alcohol.
