Madrid, March 6, 2024 – Havas Spain releases a new edition of its ‘Sustainability Report,’ a document reflecting the company’s ongoing commitment to social responsibility and positive impact on society and the planet. Under the global brand Havas Impact+, the report encompasses both the purpose and sustainability strategy, as well as the most notable projects developed in 2023, based on three fundamental pillars: Meaningful Communication, Environment, and People.
As indicated by Havas’ ‘Meaningful Brands’ study, social contribution is increasingly becoming a core value that renders a brand relevant. Therefore, the company strengthens its commitment to fostering positive change in society.
In a 2023 marked by a challenging global environment, which has demonstrated that we live in a constantly changing world where recurring events profoundly affect social, economic, and political life, Havas once again highlights its ability to adapt, resilience, and collaboration. It underscores how adversity has served as an inspiring lever to unite efforts and achieve notable results, enhancing the company’s purpose: to drive positive change in society through the power of creative ideas and communication.
Among the most significant actions carried out over the past year, the ‘MEANINGFUL COMMUNICATION‘ campaigns stand out, such as “Fearless Living” by Havas Creative agency for the MD Anderson Cancer Center Foundation, showcasing cancer patients as inspirational examples for society; or “Feed a Better Life” by Arnold Fullsix for the Spanish Federation of Food Banks (FESBAL), encouraging society to volunteer for the ‘Great Food Collection 2023’. Other impactful campaigns with a clear objective of social and environmental awareness executed for the company’s clients include “No Respect, No Game” for Cadena SER.
In the ‘ENVIRONMENT‘ section, the activation of environmental initiatives such as “Havas Wardrobe Change” stands out, aimed at giving a second life to clothes we no longer use and raising awareness about reducing the waste generated by the fashion industry. Additionally, initiatives like the CO2 Calculator, measuring greenhouse gas emissions associated with clients’ campaigns in both media management and creative aspects, or the announcement of Tinkle as the first Zero Carbon2, Green Carbon, and Blue Carbon communication agency in Spain and Portugal.
Regarding ‘PEOPLE‘, the Havas group continues to contribute to people’s well-being by promoting diversity, equality, and inclusion initiatives. Examples include awareness campaigns under the brand ‘Havas All In’ on key days such as March 8th (“The Invisible Woman”), Pride (“I Am Not”), or International Day for the Elimination of Violence against Women (“It’s Over”). Also noteworthy is the ‘Havas Care’ program, focusing on the well-being of its talent in four areas: physical, psychological, social, and financial. Other social promotion initiatives include the corporate and professional volunteering program ‘Planta 7’, which encourages the employment of disadvantaged individuals and supports the growth of impact startups, or the ‘Solidarity Payroll’ through which each person at Havas Spain can allocate part of their salary to support social projects.
According to Alfonso Rodés, President of Havas Spain: “At Havas, we understand that sustainability is not a passing trend but a constant responsibility that defines our company’s purpose, contributing to generating a positive impact, no matter how small, thanks to the power of communication. Because all professionals in this industry have the responsibility to continue building a more sustainable and meaningful future.”
