Havas PR adds a new client to its portfolio. It is Gisada, an international perfume brand that combines craftsmanship with innovation, taking consumers on an unforgettable sensory journey.
Gisada, which began as a start-up, quickly became an international benchmark brand in the perfume sector. Its creations are made in collaboration with some of the world’s most renowned perfumers and its fragrances are available in more than 79 countries.
HAVAS PR will support the company in the challenge of becoming one of the most internationally recognized perfume brands. Thus, the agency will offer corporate communication and lifestyle services to help work on its notoriety and growth in the sector.
For Ana Picó, general director of Havas PR Spain: “To start working with Gisada is to bet on the connection between these unique creations and consumers around the world. It is an honor and a challenge to take on the responsibility of representing the exquisiteness and tradition of Swiss perfumes. Gisada is synonymous with precision, quality and authenticity, values that are perfectly reflected in each of the fragrances of this brand. I am convinced that, through innovative strategies, relevant actions and a deep respect for the brand’s heritage, we will take the brand to new heights.”
