Madrid, March 3, 2025 – In a context where the audiovisual ecosystem is becoming increasingly complex and fragmented, Havas Media Network is committed to the creation of a new key position in its structure to ensure a strategic approach to this new reality. Thus, the company appoints Elena Corpas Audiovisual Lead of Havas Media Network Spain.
Elena Corpas has developed her entire professional career within the Havas Group. With nearly 20 years of experience, during her career she has experienced firsthand the arrival of digitalization in television and the impact it has had on communication, both for clients and for the agency.
In the words of Elena Corpas: “Today we no longer talk only about media. The digitization of television is a reality that opens the door to a constantly evolving audiovisual ecosystem. A dynamic environment, full of possibilities, where it is key to understand how to be present so that the message of the brands remains relevant”.
In her new position, Elena will act as a link between the different areas of the agency, working closely with clients and industry partners to identify opportunities, develop new solutions and ensure maximum efficiency in an environment where attention is a scarce resource.
For Óscar Dorda, Managing Director of Havas Media Network Spain: “In the moment of audiovisual transformation that the consumer imposes, it is necessary to lead and develop from knowledge and innovation. Elena brings all of this together in her new role, with a vision and transversal impact between areas, which already provides a differential value for our clients by integrating intelligence, activation and measurement, in addition to trading, to optimize their audiovisual campaigns from a challenging approach linked to results”.
Havas Media Network is positioned as a reference in the new audiovisual ecosystem, ensuring that each campaign not only reaches its audience, but that it does so with impact and relevance to get the precious attention of people, a key issue today because of its scarcity and the need to take care of it. “We live in a reality with constant impacts on our daily lives, where new platforms are appearing and in which operating systems are our new interlocutors. New players have entered, but the rules of the game remain the same. The TV is still the gateway to audiovisual consumption, but today my TV and your TV are no longer the same TV,” adds Corpas.
