We brought Melissa to a wind farm, where we built a 100-meter track and set the stage for something extraordinary. As the turbines spin in the background, Melissa shatters her personal record, showing the world just how unstoppable wind energy can be. The message is loud and clear: “We are faster with the power of the wind.”
This campaign is not just about energy, it’s about harnessing the unstoppable force of nature to power a carbon-neutral future. Wind isn’t just a resource; it’s a force that drives us forward, faster than ever.
“As one of the largest producers of wind energy globally, EDP stands at the forefront of the energy revolution. Our role isn’t just about responding to climate change, we are fueling economic growth and empowering communities worldwide. In 2024, we surpassed 12,000 MW of installed capacity and generated more than 31,000 GWh of clean energy from the wind. This is the decade of action. Every revolution of the turbines takes us closer to a greener, more sustainable future. And with that energy, we race together towards a brighter tomorrow,” says Vera Pinto Pereira, Executive Director of EDP.
This electrifying campaign was brought to life by the creative minds at Havas, produced and directed by Garage and the Media planning was handled by Wavemaker, ensuring that this powerful message reaches every corner of the globe. In Portugal, the campaign will dominate digital platforms, social media, and television for three weeks, while also making waves across digital and social media in Spain, Germany, France, Italy, the UK, Poland, Belgium, and Denmark.
