• The company is launching a new line of cleaning products in collaboration with iconic designer Ágatha Ruiz de la Prada, combining design, sustainability, and performance.
• Havas Creative Network will be responsible for the brand’s new visual identity and corporate website, as well as social media strategy and communications and PR initiatives.
Madrid, April 21, 2025 – Ecobel, a brand specializing in eco-friendly cleaning products, has appointed Havas Creative Network Spain to lead its communications strategy.
Havas Creative will design the brand’s new visual identity, which includes a refreshed logo. The agency will also oversee the development of Ecobel’s new corporate website, a project led by Havas Studios.
Additionally, the agency will manage all communication activities on social media, developing a tailored content strategy for each platform that aligns with Ecobel’s values—reinforcing its position as a sustainable brand and connecting with an audience increasingly committed to environmental awareness. According to Nacho Vázquez, Head of Social Media at Havas Creative Spain:
“Social media is the most dynamic face of a brand. With Ecobel, we want that face to be approachable, consistent, and meaningful. Our goal is to be part of the daily conversation—not just as a brand offering innovative cleaning products, but as one with a conscience: one that contributes, inspires, and believes in doing things better.”
Havas PR will also support the brand in strengthening its leadership in the sustainable cleaning sector. The agency will provide corporate and lifestyle communications, content creation, activations, and influencer marketing, aiming to boost brand visibility and reinforce Ecobel’s message of effectiveness and environmental respect. Ana Picó, General Director of Havas PR Spain, commented:
“It’s a privilege to work with a brand that not only delivers high-quality products but is also deeply committed to environmental care. Ecobel truly represents the perfect blend of performance and responsibility—values we at Havas PR are proud to stand behind. We’re confident that with creative communication strategies aligned with these values, we’ll strengthen its market leadership and amplify its sustainability message.”
One of the standout initiatives is the launch of a new eco-friendly home care collection created in partnership with Ágatha Ruiz de la Prada. This collaboration blends the iconic designer’s signature creativity and style with Ecobel’s vision of offering sustainable and high-performing solutions. Havas Creative Network will lead the communication efforts for the launch of this new line, Ecobel by Ágatha Ruiz de la Prada, helping establish Ecobel as a key player in the sector while reinforcing its message of responsible innovation.
Ecobel continues to stand out in the market thanks to its commitment to sustainability and circular economy practices, using recyclable materials in its packaging to reduce environmental impact. The brand has seen significant growth in recent years, solidifying its position in both the national and international eco-cleaning markets.
