Madrid, January 9, 2025 – Havas Creative España announces the appointment of Jesús Rasines as new Chief Creative Officer. With this appointment, Havas Creative reaffirms its commitment to creative excellence, embarking on this new stage with one of the best talents in the market. The agency thus moves forward in its evolution, strengthening its position to face the challenges of today’s market, which demands a creative revolution.
For Carmen Fernández de Alarcón, CEO of Havas Creative Spain: “The arrival of Jesús reinforces our ambition and commitment to creating top-notch ideas and advertising campaigns, with original, impactful and effective solutions that also integrate disciplines and highlight our digital capabilities and content development. We are happy to be able to add his ambition, leadership and talent to the great team we already have in the agency. Without a doubt, his arrival marks a new stage of results and success for Havas Creative and its clients”.
“It is an honor for me to creatively lead this project. I come with great enthusiasm and with the intention of using all my experience and energy to boost the agency in every way. I don’t differentiate between creativity and business. I believe that, as an agency, we will only be important if we make our brands important to the world,” says Jesús Rasines, CCO at Havas Creative España.
Jesús Rasines is a professional of recognized prestige in the advertising sector. He has more than 25 years of professional experience at Ogilvy. He began in the advertising world as a copywriter, later becoming Creative Director of Ogilvy Interactive. In 2010 he was promoted to Executive Creative Director of Ogilvy One, and with the merger of the company, he became a transversal responsibility in the agency. Prior to joining Havas Creative, he held the position of Executive Creative Director at Ogilvy Madrid. There he led a creative team of more than 30 people, in charge of communications for major brands such as Mondelez (Suchard, Milka, Philadelphia), El Corte Inglés, Pernod Ricard (Ruavieja), ING, ONCE, Iberdrola, Leroy Merlin, Bimbo and Grupo Heineken, among others, as well as institutional clients such as DGT and the Ministry of Inclusion. In addition to national accounts, he had responsibility for global clients such as Decathlon, for which he managed advertising for more than 30 countries. He was also responsible for much of the agency’s new business.
He has led the creation of campaigns with an impact on society and great recognition by the global advertising industry in the most important festivals such as Cannes, One Show, LIA, CdeC, El Sol or Eficacia, where he has also served as a jury member. Throughout his career he has led large creative teams in all disciplines (integrated, television, digital, content, social…) and profiles, with responsibility for audiovisual and technological production teams.
He holds a degree in Information Sciences from the UPV, studied Film Screenwriting and a Master’s Degree in Creation, Thought Creation and Humanities from the ECH. He is also a regular contributor to industry publications and has taught at schools such as Miami Ad School and Elisava, among others.
