Anita Zanesco has rejoined TrinityP3 in Australia after leaving her role at Havas, where she was head of new business for two years.
Prior to Havas, Zanesco was a senior consultant with Trinity P3 and returns to take on the role of business director where she will be working closely with Nathan Hodges, managing director and Lydia Feely, general manager, Australia and New Zealand.
Hodges commented: “It is terrific to welcome Anita back to the team and I look forward to working with her on further developing the reach and breadth of the consulting offering”.
Zanesco added: “After two years back on the agency side, driving new business development, I have a fresh appreciation of the challenges the industry is facing, not just in selecting the right marketing partner, but in integrating and communicating the broad agency offering to the market in a compelling and distinctive way”.
Feely said: “Anita has always provided a strong agency perspective within the TrinityP3 consulting group based on her industry experience and this will be even more impactful in her business director role”. Zanesco’s appointment is effective February 1, 2022.
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