Hard Rock’s Bet Party Welcomes Mike Tyson, Dale Earnhardt Jr., John Daly and More

With football season kicking off, Hard Rock Bet Sportsbook has unveiled the next chapter of its Roll With Us platform: the Hard Rock Bet Party. Developed with 72andSunny New York, the new campaign blends sports icons, entertainment, and real fans in a series of live-action spots designed to bring the excitement of the sportsbook app to life.

The campaign lineup includes legendary names such as Mike Tyson, Dale Earnhardt Jr., John Daly, Ray Lewis, Ed Reed, Edgerrin James, and more. Together with everyday sports fans, they transform the idea of betting into an elevated house party.

The first spot, launching today, spotlights Florida football royalty—Lewis, Reed, James, Fred Taylor, Devin Hester, DJ Williams, Jon Beason, Antrel Rolle, and Jeremy Shockey—while future chapters will feature Earnhardt Jr., Daly, and Tyson.

“We didn’t film a commercial—we threw a party,” said Matt Primeaux, on behalf of Hard Rock Bet. “The Hard Rock Bet Party puts legends like Tyson, Daly, Earnhardt Jr., and Lewis poolside with fans who roll with us. It’s sports, culture, and entertainment colliding—pure Hard Rock. That’s our edge in a copycat sportsbook world, and why we’re the fastest-growing, highest-rated app.”

Geno Burmester, group creative director at 72andSunny New York, added: “Our goal was to transform the sportsbook experience into a world you can step inside—full of Florida energy, iconic athletes, and the thrill of the bet. It’s not just about what Hard Rock Bet offers, but how it feels to be part of it.”

The stars themselves echoed the excitement:

• Dale Earnhardt Jr.: “It had great energy and everyone was having fun. With Hard Rock Bet, we always know it’s going to be a good time.”
• Mike Tyson: “It’s a legendary brand that goes all out. We’re just getting warmed up—the party really starts when I roll in.”
• John Daly: “I got to hit flop shots into a pool and cruise a golf cart around the backyard. That’s my kind of party.”
• Ed Reed: “We brought out the Miami vibes—it was amazing to see so many legends together.”

Backed by a 4.9 App Store rating, Hard Rock Bet is one of the top-rated sportsbook platforms, offering fast deposits and withdrawals, a seamless betting experience, and extensive wagering options across professional, college, and fan-favorite sports. Players enjoy perks like bonus bets, parlay insurance, and Legendary Reward Drops, all integrated into Unity by Hard Rock, which lets fans redeem points for merchandise, concerts, dining, and hotel stays worldwide.

The Hard Rock Bet Party campaign will run throughout the football season across TV, radio, digital, social, and out-of-home media. New users can claim the welcome offer: Bet $5, Win $150 in Bonus Bets.

Credits

Brand

• Hard Rock Bet
• Team: Matt Primeaux

Agency / Creative – 72andSunny NY

• Data Strategist: Gloria Lin
• Strategist: David Fraser
• Strategy Director: Blair Ringgold
• Strategy Director: Sam Joseph
• Strategy Director: Geoff McHenry
• Manager: Nakiella Smith
• Director: Madeline Adami
• Production Director: Cindy Gines
• Project Manager: Victoria Glick
• Account Director: Humza Khalid
• Brand Director: Monika Montero
• Brand Director: Adam Rubin
• Managing Director: Ali Cornford
• Producer: Morgan Edstrom
• Executive Producer: Christy Carter
• Production Director: Scott Sitman
• Head of Production: Julia Lafferty
• Copywriter: Jeremiah Jones
• Copywriter: Ram Ray
• Art Director: Skii Williams

Production – SMUGGLER

• Director: Tony Yacenda
• Director of Photography: Brian Lannin
• Production Supervisor: Chad “Frenchie” Alburtis
• Producer: Jason Manz
• Head of Production: Alex Hughes
• Executive Producer: Jaclyn Larson

Production – Florence

• Production Assistant: Julio Guzman
• Digital Producer: Aly Whitman
• Photography Assistant: Brandon Shafranski
• Photography Assistant: Daivd Friske
• Photography Assistant: Vinnie Maggio
• Producer: Sabo Miller
• Executive Producer: Brittany Chiodo
• Photographer: PHAM

Production – Portus Image

• Coordinator: Kathy Tackett
• Artist: Carolyn Winslow

Post Production / VFX – KEVIN

• Coordinators: Andy Zhao, Connor Van Der Linde
• VFX Producer: Kim Downing
• 2D Artists: Rob Winfield, Loeng Wongsavun, Chris Stavv, Susanne Scharping
• 2D Lead: Gurvand Tanneau
• Executive Producer: Sue Troyan
• Executive Creative Director: Tim Davies

Post Production / VFX – Royal Muster

• Colour Producer: Alexandra Lubrano
• Colour Assistant: Amonnie Nicolas
• Colourist: Mikey Pehanich

Editorial – Final Cut US

• Producer: Michael Dart Wadsworth
• Managing Director: Sarah Roebuck
• Cutting Assistant: Chris Rizzo
• Editors: Kevin Zimmerman, Sophie Solomon

Music / Sound – Wave Studios NY

• Music Producer: Pooji Jonnavithula
• Executive Producer: Vicky Ferraro
• Sound Mix: Isaac Matus
• Sound Designer: Aaron Reynolds