Hannaford Supermarkets, the 180+ store grocery retailer with deep roots across the Northeast, is marking the first campaign from its newly appointed creative and digital AOR, Chemistry.
At a moment when much of retail is optimized for efficiency, this campaign leans into something much more human. Anchored in Hannaford’s “All for Good” platform and set to Noah Kahan’s “Maine,” the work captures the people, places and everyday routines that define the communities it serves – bringing a distinct sense of place and authenticity that stands apart in the category.
Rolling out across video, audio, social and digital, the campaign positions Hannaford not just as a grocery store, but as a constant in the rhythm of local life, from the people behind the counter to the communities it’s long been part of.
