Hamon, committed to creativity and craftsmanship, has appointed Luis María García Moreno as its new Creative Director in Spain. LuisMa will be responsible for overseeing the entire creative strategy for the agency’s future projects, working closely with all teams and clients.
LuisMa will also collaborate closely with Roberto Torres in the area of creative technology strategy. Roberto Torres, Director of Creative Technology, comments: “Creative technology represents the fusion of creativity and technology, combining innovative ideas with technological advancements to generate new and engaging experiences. LuisMa’s inclusion in this area has been transformative, bringing his vast experience and unique vision to achieve this goal.”
In the dynamic world of marketing and advertising, Luis María has distinguished himself as an outstanding creative professional. With over 20 years of experience, he understands creativity and leadership as stories that deeply connect with audiences.
In his creative role, he has guided teams with dedication and humility, developing campaigns that reflect the latest trends and technologies, showcasing innovation and creativity.
He has worked at prestigious agencies such as Young & Rubicam, Cheil Worldwide, Havas Worldwide, Isobar, and Dentsu, demonstrating his ability to lead teams and create campaigns for renowned brands like Netflix, Hitachi, AECC, and Land Rover.
Additionally, he has shared his knowledge as a Digital Art Direction professor at U-tad, inspiring future generations of creatives with his vision and experience.
Luis María’s career has been recognized with awards such as the Publifestival Laus and CdeC. These accolades are a testament to his commitment to innovation in every project.
Luis María believes in telling stories that resonate in an ever-changing digital environment. His creative approach has been fundamental to both local and international campaigns, working with brands like Deoleo, Cupra, Movistar, Carapelli, and Panasonic. As Craig Davis would say, “We need to be what people are interested in.” Luis María embodies this philosophy, creating advertisements that stand out and deliver results.
