One of New Zealand’s fastest-growing technology companies, Halter, has appointed Motion Sickness as its long-term creative partner, formalising a relationship that will see the independent creative company support Halter’s next stage of global growth.
The partnership extends across brand, product launches, advertising, design, production and earned-first ideas as Halter continues expanding across Australia, the United States and beyond.
Working alongside Halter’s in-house marketing and brand team, Motion Sickness will provide additional strategic and creative support across new product launches, global campaigns and long-term brand development as the business continues to grow.
Halter Founder and CEO Craig Piggott says choosing Motion Sickness from a global suite of options was due to the different kinds of creative ability needed by the business.
“We’re excited to partner with Motion Sickness. They’re world-class when it comes to creative thinking across a wide range of areas, and we’re looking forward to tapping into that as we keep building out our own team and taking Halter to even more parts of the world.”
Halter has become one of New Zealand’s standout technology success stories, transforming how farmers manage livestock through virtual fencing and animal management technology. Now operating across multiple international markets, the company is scaling rapidly while continuing to launch new products and enter new categories.
For Motion Sickness, the appointment represents another milestone in the company’s international growth, with an increasing share of its work now focused on global brands and overseas markets. As the company expands its presence in Sydney, it is now also taking enquiries from Australian businesses looking for an independent creative partner with international experience.
Motion Sickness Founder and Executive Creative Director Sam Stuchbury says the opportunity goes well beyond making advertising.
“Halter is one of the most ambitious companies we’ve ever worked with. They’re building genuinely category-defining technology with enormous global ambition. That’s exactly the kind of business we want to partner with.”
“This is also a great step for our Sydney expansion, with Australia being a key focus for Halter. We’re hunting for ideas that can pass through borders with ease and get farmers around the world talking about this brand.”
Piggott says Motion Sickness stood out for its ability to think beyond traditional agency outputs.
“Motion Sickness understands the pace we move at and back our ambition. Just as important, they get that we’ve already got a strong marketing and brand team here. This is about giving that team more to work with as we continue expanding with new products and markets.”
The partnership will see Motion Sickness working closely with Halter’s teams as the company continues its international expansion. The appointment also reflects a growing trend of ambitious New Zealand companies backing independent creative businesses capable of competing on the world stage.
“There’s something pretty magical about two New Zealand-founded companies with global ambitions choosing to build together,” says Stuchbury.
“The best brands in the world are built by partners who equally trust each others vision. That’s already how this feels. Halter is building one of the world’s great technology brands and we’re excited to put our brains to use for them.”
