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Halloween Print Ad. Publicis

Roastbrief by Roastbrief
November 3, 2025
in Brands, Campaign
Reading Time: 1 min read
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Halloween Print Ad. Publicis
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Copies never work the same as the original… and this Halloween, with Fiat Uruguay, we captured it in a way that’s as simple as it is true.

Original costumes scare, but some costumes are just copies—and even children can tell.

The campaign highlights spare parts that try to imitate the original, because only MOPAR original parts guarantee the factory-level safety, performance, and reliability your Fiat deserves.

Client: Fiat
Product: Original Parts
Agency: Publicis Ímpetu
Country: Uruguay

Tags: agencyBrandscampaignHalloween
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