Australia’s leading independent media agency, Atomic 212°, today announced it has been appointed to the Great Wall Motor (GWM) media account, effective December 2024.
GWM is a global auto brand and is one of the world’s fastest growing vehicle manufacturers, operating in more than 170 countries and regions.
The GWM business has seen significant growth in the Australian market, securing regular top 10 industry sales results during 2024 as it heads towards another annual sales result thanks to its range of Haval SUVs, GWM Cannon utes, Tank 4x4s and Ora EVs.
Atomic 212° will be responsible for GWM Australia’s media planning and buying as well as SEO across Australia and New Zealand from December 2024, after winning the account in a competitive pitch.
GWM’s Head of Marketing & Communications, Steve Maciver, said: “We welcome Atomic 212° to the team. After a sustained period of growth, GWM is ready to take the next step towards becoming one of the region’s leading auto brands and after meeting with Atomic 212°, it became clear that they had the necessary tools, people and experience to help us with this exciting challenge.”
Atomic 212° National Managing Director, Rory Heffernan, said: “Steve and the team at GWM really impressed us with their clarity of vision, approach to collaboration and growth ambitions for the GWM brand in Australia. We’re delighted to help further accelerate their marketing program by delivering on our smarter, faster, accountable media promise.”
Atomic 212° won Independent Agency of the Year (Media) and Digital Innovation Agency of the Year in Campaign’s Global Agency of the Year Awards announced in June 2024.
It also ranked #1 among independent agencies in Australia in new business wins, including client retentions, according to the latest report from COMvergence.
Atomic 212° has offices in Sydney, Melbourne, Brisbane and Darwin. For more information, visit www.atomic212.com.au
