Gucci’s Valentine’s Day 2025 campaign, “Gucci Together,” is a heartfelt celebration of love in its purest and most authentic forms. Shot through the evocative lens of photographer Tina Barney, the campaign captures tender moments shared by families, couples, and friends, all set against nostalgic, flower-filled backdrops that exude warmth and intimacy.
Styled by Francesca Burns, the campaign spotlights signature Gucci designs, including the Gucci Horsebit 1955 Soft bags, Flora scarves, and Link to Love fine jewelry, all embodying creative director Sabato De Sarno’s artistic vision.
The campaign’s cast features an impressive lineup, including Mariacarla Boscono and Claudio Stecchi, Liya Kebede and Philippe Roussele, George Barnett and Pixie Geldof, alongside other familiar faces. Each portrait radiates authenticity, capturing the understated yet profound connections that define everyday relationships.
With “Gucci Together,” the brand celebrates the quiet yet powerful expressions of love that unite us, reminding us of the beauty in everyday moments of connection and care.
