Austin-based marketing and advertising agency GSD&M, today announced a new appointment to their executive leadership team with Peggy McCann joining as Chief Media Officer. McCann will be responsible for enhancing GSD&M’s integrated marketing approach across its roster of clients that includes the U.S. Air Force, Corona, Capital One, MD Anderson, Southwest Airlines, Stellantis (Dodge, Chrysler, Fiat and Alfa Romeo), and others.
With a career-long dedication to media, McCann’s experience spans many top agencies and brands. She joins GSD&M from Horizon Media where she was executive vice president of business solutions and spent a decade honing best-in-class, data-led, digital-first communications strategies. She’s also held senior leadership roles at Universal McCann (UM) and J3 at UM. Her work spans prominent brands such as American Express, Johnson & Johnson, Nationwide Insurance, Omega, LG, Snyders-Lance, Little Caesars and many others.
“As the role of Chief Media Officer continues to evolve, Peggy knows how to build strong teams that collaborate across media, analytics, strategy and creativity to deliver impactful omni-channel experiences for consumers and drive results for clients,” said Duff Stewart, CEO of GSD&M. “She is also a relationship builder and brand builder who understands media is integral to the creative process in order to resonate with and reach consumers.”
“I am excited to join GSD&M and lead an extraordinary media group,” noted McCann, “The agency already combines strategic and engaging creativity with cutting edge media, and I look forward to deepening collaboration across creative, strategy, social and analytics departments, to unlock the full potential of these integrated capabilities to create business results for GSD&M’s stable of iconic brands.”
GSD&M also recently appointed Joe McCaffrey as its new senior vice president, head of social media. McCaffrey joins the agency from Khoros where he was integral to the development of social marketing solutions that brought top brands to life in social media through content strategy, strategic partnerships, and community management. Prior to that, as Head of Social Media at Huge Inc. he scaled the social practice, fostering relationships with marquee brands like Audi, TD Ameritrade, and Kohl’s.
“GSD&M’s social practice has stealthfully racked up big culturally resonant moments that have moved the needle for brands like Popeye’s, with the ‘Chicken Wars,” and Stanley’s response to the TikTok user’s car fire,” said Stewart. “Joe has the experience to scale this practice area’s success at a pivotal time when social commerce is beginning to realize its full potential and brands are increasing investment in this space.”
“Joining this talented team is an incredible opportunity,” added McCaffrey. “I’m eager to help further embed social media into the agency’s core, creating work that truly connects brands with their audiences in meaningful ways.”
