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Grubhub Warns: “Gold Diggers” Are Coming for Your Deals During Gold Days of Grubhub+

The biggest member appreciation event of the year returns with millions in free food, 10,000+ deals, and a limited-time sign-up offer of Grubhub+ for 99¢ a month

Roastbrief by Roastbrief
April 28, 2026
in Agency, Brands, Campaign
Reading Time: 7 mins read
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Grubhub Warns: “Gold Diggers” Are Coming for Your Deals During Gold Days of Grubhub+
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April 28, 2026, NEW YORK — Gold Days of Grubhub+ is going bigger than ever this May, with deals so good, everyone is going to want in on it. From May 1 through May 31, Grubhub is rolling out its largest member appreciation event of the year, featuring more than $5 million in savings across 10,000+ member-exclusive deals — including free menu items and BOGO deals from some of the country’s most popular restaurants.* And for those not yet in the club, there’s never been a better time to join — new members can sign up for just 99¢ per month for their first six months, a limited-time offer available only in May that unlocks the full Grubhub+ experience at 90% off**.

Watch Your Back: Gold Diggers Are Out in New Campaign
To kick off the moment, Grubhub is debuting a new campaign, “Gold Digging Season ,” created by Anomaly. The work taps into a simple but relatable truth: when you have something great, especially something that feels VIP, like Grubhub+, people notice.

“Grubhub+ has always been about providing our members with that ‘VIP’ feeling — where the best deals and exclusive perks aren’t just a one-off, but a permanent fixture at the table,” said Launika Raykar, Vice President of Loyalty, Partnerships and Marketing at Grubhub. “With ‘Gold Digging Season,’ we wanted to lean into the playful reality that when you’re sitting on $5 million in exclusive deals during our annual savings event, people are going to want in on it. This campaign is a fun way to show that a Grubhub+ membership is the ultimate social currency; its value is so good that you might actually have to defend your food delivery from your neighbors.”

The campaign follows Gary, an unsuspecting Grubhub+ member who isn’t just ordering takeout — he has access to a VIP-like membership packed with the best deals, ultimate savings, and exclusive perks that elevate the entire food delivery experience. It’s the kind of value that stands out and doesn’t go unnoticed. As Gary goes about his day, he quickly becomes the center of attention, attracting a wave of conveniently curious and “just in the area” neighbors, transforming his surroundings into a neighborhood full of “gold diggers,” all trying to get in on what he has: his gold.

The campaign will run across TV, digital video, audio, and social, serving as both a warning and an invitation. Now’s the time to join Grubhub+.

Live the Gold Life for 99¢ a Month
Through May 31, new members can unlock Grubhub+ for 90% off at just 99¢ per month for six months, gaining immediate access to the full suite of savings and perks. The Grubhub+ membership comes loaded with year-round benefits built to make every order better, including***:

  • $0 delivery fees on restaurant orders
  • 5% Grubhub credit back on restaurant pickup orders
  • Lower service fees
  • Discounted priority delivery
  • $0 delivery on groceries powered by Instacart. Service fees apply.

Benefits apply to eligible orders only. To start saving, simply visit www.grubhub.com/plus to sign up and get access.

Deals Worth Defending: What’s on the Menu
Throughout May, Gold Days will roll out fresh waves of exclusive deals each week — ranging from fan favorite freebies to BOGO staples across breakfast, lunch, dinner, and everything in between.

Week 1, May 1 – May 10: Guard Your Goods
The kickoff week brings the kind of lineup that turns heads, and invites side-eyes from roommates.

  • Starts May 1:
    • Pizza Hut®: BOGO Personal Pan Pizza® with $25+ order
    • KFC: Free 3PC Tender Combo with $20+ order
  • Starts May 4:
    • Wingstop: Free 10 pc Wings with $25+ order
    • Taco Bell®: Free Crunchwrap Supreme® with $20+ order

Week 2, May 11 – May 17: Mid-Month Gold Rush
Word is out. When the deals hit this hard, everyone wants in on your gold.

  • McDonald’s®: Free 10pc McNuggets® with $15+ order
  • Chipotle: Free Entrée (any item) with $20+ order
  • Dunkin’: Free Iced Drink with $15+ order
  • Wonder: Up to 40% off at Wonder restaurant orders

Week 3, May 18 – May 24: The Deals Keep Coming
You’ve got the perks, the savings, and the spotlight, now everyone’s trying to celebrate with you.

  • Starbucks®: $10 off $20+ order
  • Buffalo Wild Wings: BOGO Wings with $20+ order
  • Wendy’s®: Free Baconator® with $20+ order
  • Jack in the Box®: BOGO 50% off Build Your Own Munchie Meal with $15+ order

Week 4, May 25 – May 31: Fire Up the Savings, Fire Down the Grill This Memorial Day
You’re hosting like a VIP, and suddenly, everyone’s angling for an invite (and a bite).

  • Popeyes: Free Chicken Sandwich (classic or spicy) with $15+ order
  • Burger King®: BOGO Royal Crispy Chicken Sandwich with $15+ order
  • Sweetgreen: BOGO Harvest Bowl, Miso Glazed Salmon, Crispy Rice Bowl orders with $15+ order
  • Jersey Mike’s: BOGO Turkey and Provolone Sub with $25+ order

And that’s not all. From morning coffee runs to weekend grocery hauls, Gold Days covers every craving and every meal type. Grubhub+ members will also unlock rich local offers from neighborhood spots all month long, making it even easier to stack savings across every order. Plus, members get $20 off $40+ from Blue Apron (new diners only) and $50 off $100+ on grocery orders powered by Instacart every Saturday and Sunday in May, extending Gold Days value beyond takeout and into everyday essentials.

All Gold Days of Grubhub+ offers can be stacked with $0 delivery fees and $0 service fees on restaurant orders over $50, making it easier than ever to turn one order into serious savings.****

Follow Grubhub on X, Instagram, and TikTok, and visit about.grubhub.com for more on the latest news and offerings.

*On eligible orders. Order minimum required. Terms and additional fees apply. Visit Grubhub.com or the Grubhub app for specific offer terms.

**Grubhub+ (GH+) is an auto-renewing membership service requiring recurring payments. Join GH+ until 5/31/26 at 11:59 p.m. PT for 99¢/mo for 6 months, then GH+ auto-renews monthly at the then-current monthly rate (currently $9.99/mo) plus tax until canceled. Details at http://grhb.us/gdghlto.

***Benefits apply on eligible orders only. Additional fees (including service fees) may apply. Grubhub+ is an automatically renewing membership service requiring recurring payments at the then-current rate (currently $9.99/mo) plus tax until canceled. Terms apply. For more details and terms, visit grubhub.com/plus.

****For details on the “no delivery fees and no service fees on restaurant orders $50+” offer, visit http://bit.ly/GHEatTheFees.

Tags: “Gold Diggers”agencyBrandscampaignGold DaysGrubhubGrubhub+
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