SkillOnNet Group, a global digital entertainment operator active in 17 countries, has become a new client of Grey Brazil. The agency will now be responsible for the company’s communication strategies in the country and will lead creative campaigns for the PlayUZU and BacanaPlay brands, helping to strengthen their presence and positioning in the Brazilian market.
“Brazil is a strategic market for SkillOnNet, and we believe that our partnership with Grey will be key to accelerating our growth and consolidating PlayUZU and BacanaPlay as increasingly relevant brands that connect closely with consumers,” says Décio Soares, Head of Marketing at SkillOnNet in Brazil.
“It is a great honor for Grey to earn the trust of SkillOnNet. Our commitment is to create ideas that make a difference and help build strong brands that engage with consumers in an authentic way. PlayUZU and BacanaPlay have enormous growth potential in Brazil, and we are excited to be part of this journey,” states Manir Fadel, CEO and CCO of Grey Brazil.
With this new partnership, Grey will join forces with Pipol, the media agency already working nationally, expanding integration between strategy, creativity, and performance. This collaboration will strengthen SkillOnNet’s 360º communication in Brazil by combining media intelligence with high-impact creative ideas.
About SkillOnNet
SkillOnNet is one of the world’s leading digital entertainment operators, active in 17 international markets including the United Kingdom, Mexico, Spain, Sweden, and Germany. With a track record of innovation and consumer focus, the group offers online games—slots, live casino, roulette, bingo, crash games—recognized for transparency, safety, and a unique user experience.
In Brazil, SkillOnNet operates the PlayUZU and BacanaPlay brands, which stand out for their complete portfolio of games, intuitive experience, and strong commitment to responsible gaming.
