LONDON: Thursday 18th June Leading digital content agency, Greenpark, today announces the appointment of Charley Dennis as Paid Media Director as the agency continues to scale its global operations and strengthen its position at the forefront of AI-driven discovery.
Dennis will report into Sam Barker, Group Partner for Omnichannel Search & Insights, within Greenpark’s Omnichannel Search division. She will lead the development of integrated paid media strategies for clients such as Unilever, with a particular focus on emerging opportunities across AI and large language model (LLM) search environments.
Dennis joins Greenpark from NP Digital, where she served as Senior Paid Media Strategist and previously led the agency’s EMEA paid media team. Throughout her career, she has worked with a range of global brands including DHL Europe, Silver Spoon, Ford, HSBC, LG, Openreach, Shell and P&G. She is also a founding member of Young Marketers, part of the Worshipful Company of Marketors, and was selected to attend the DMA Talent School in 2019.
Chris Pearce, Group Managing Director at Greenpark, says: “We are thrilled to welcome Charley to the Greenpark team as we rapidly scale our paid media offering, focusing on the emerging LLM ad landscape and performance media.”
Charley Dennis, Paid Media Director at Greenpark, added: “I am delighted to be joining the Greenpark family. I am here to develop integrated, cross-channel paid media strategies for our clients and to help drive our offering into what represents a fundamental change in paid media: paid visibility within LLM and AI search environments.”
Dennis’ appointment reflects Greenpark’s continued evolution beyond traditional SEO into a broader, insight-led and omnichannel offering to meet the growing client demand for specialist paid media expertise.
