New York City – (August 26, 2024) – Spud’s latest campaign emphasizes how convenient delivery of local and organic produce to your doorsteps can transform your diet into a sustainable one, even when life gets busy. Through a lens of magical realism, the Canadian online delivery service encourages audiences to “get to know their food again” as skilled artisans (a farmer and a beekeeper) materialize in the homes of unsuspecting customers to tell the stories behind Spud’s garden-fresh offerings.
Brought to life by director Grayson Whitehurst via agency Rethink, the campaign was realized through Canadian production company Dear Friend. He is represented in the United States by Voyager.
“Bringing these spots to life with the team at Rethink was nothing short of fantastic,” shares Grayson. “There’s a real warmth emanating from them that isn’t just a product of clever editing or lighting – it’s a reflection of the atmosphere on set. While more wholesome than previous campaigns I’ve helmed, this departure from my status quo was welcomed with open arms and I’d happily do it again.”
The campaign has recently begun to air on television in Canada’s two westernmost provinces, British Columbia and Alberta, as well as appearing online.
Credits:
Client: Spud
Agency: Rethink ECD/Managing Partner Morgan Tierney Creative Director Eric Seymour Art Director Syd Danger Copywriter Emily Betteridge Account Director Shirley Lam Broadcast Producer Gurbir Grewal Production: Dear Friend Director Grayson Whitehurst EP Mark Chisholm Line Producer Curtis Binkowski Production Manager Sydney Robertson Office Key PA Samantha Buzza 1st AD Justin Stewart DOP Byron Kopman 1st AC Kelvin Wong 2nd AC Regan Hodgson DMT Harrison Ames
Audio: Wave Productions Managing Partner: Megan Hughes Music Director: Dave Gaudet Audio Producer & Mixer: Craig Zarazun Audio Production Coordinator: Avery Reid Creative Partners/Sound Engineers: Craig Zarazun, David Gaudet
VTR: Doug Ede VTR Assist: Robert Ede Sound Mixer: Oscar Vargas Scrip Supervisor: Natasha Young
About Voyager: Voyager is a Brooklyn-based production company that tells stories of all sizes for agencies, brands, and audiences everywhere. Founded in 2015, Voyager quickly established itself as an incubator for new talent, garnering awards at D&AD, One Screen, YDA, Young Guns, and CLIOs. Voyager and its directors have collaborated with agencies such as 72&Sunny, Anomaly, and Wieden+Kennedy and for clients like Adidas, Kia, and McDonald’s, among countless others. Their documentary and narrative films are available for streaming on Hulu, HBO, and Apple TV+, being recognized at such prestigious festivals as SXSW, Tribeca, and CIFF. Somewhere, something incredible is waiting to be known.
About Dear Friend: We are a production house unifying directors, agencies, and brands in the name of one common goal: subversive work that celebrates freedom of thought and fearless curiosity. As the industry shifts and evolves, we deliver a balance of innovation and experience to everything we create through a curated roster of award-winning directors from all walks of life. Together we fuse insight and imagination to drive brands forward.
2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
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