August 28, 2024 – Houston, TX– Today, full-service agency, Gravity Global, announces it has hired Laura Forester as Director of Strategic Planning and Head of US Brand Strategy.
In her role, Forester will lead the US Brand and Strategic Planning team within the global Innovation Group. Her remit includes defining the direction for brand strategies and creative campaigns across Gravity’s roster of clients, which includes 3M and Honda Powersports, partnering with department heads across Client Services, Media, Creative, Digital Experience, and more. She will report to Chief Strategy Officer Tom Golland.
“Laura’s impressive background and impactful work are just the beginning. What truly sets her apart is her empathy and commitment to putting people first – a quality we believe will be a tremendous asset to Gravity Global and our clients,” said Golland. “In an increasingly complex market landscape, Laura’s advocacy for a people-first approach complements our agency’s mission to simplify and defy the challenges of complexity, empowering both our clients and our internal teams to unlock new opportunities.”
Forester has extensive experience with high-impact campaigns for brands including Netflix, Bojangles, and Siemens Energy. Prior to joining Gravity Global, Forester served as Director of Strategy for Luquire, where she supported several large-scale accounts for the Charlotte-based agency, including the Sullenberger Aviation Museum, RSM, and Elon University. Prior to that time, she served as SVP, Director of Strategy at Chemistry, a 3x AdAge and 1x A-List agency. Over the years, her work has garnered recognition from the ADDYs to the Shorty Awards.
“Innovation, to me, is not just a necessity — it’s a bold challenge to the status quo, a business imperative, and a human mission,” said Forester. “I am deeply committed to driving meaningful change with passionate people, which is why joining the exceptional team at Gravity Global, an organization that truly embodies doing great work for exceptional businesses, feels so natural.”
Forester joins on the heels of Andy Blotner recently stepping into the position of SVP, Media, marking continued growth and expansion for the agency and its capabilities.
ABOUT GRAVITY GLOBAL
Gravity Global is a global brand-to-demand marketing consultancy specializing in clients operating in complex markets. Founded in 2009 by Mark Lethbridge, Paul Anderson and Sean Feast and now backed by Elysian Capital, Gravity Global has 14 wholly owned offices across the US, Europe, and APAC. The group has completed eight acquisitions in the last four years to systematically acquire and integrate specialist capabilities to create a complete brand-to-demand service offering and extend geographical coverage.
