Houston, TX – Today, Gravity Global announces it has named Jennifer Coulson as Chief Communications Officer, Managing Director. In this newly created global role, she will lead Gravity’s global communications strategy, integrating internal and external communications, social media, public relations, and earned media into a more unified global function. Based in Dallas/Forth Worth, Texas, Coulson will report directly to CEO Jose Lozano.
“Jennifer has a remarkable ability to connect strategy with commercial impact,” said Lozano. “Her appointment as Chief Communications Officer marks an important step in Gravity’s next phase of international growth. As we continue expanding across continents, she will help ensure our leadership in complex markets and AI-native approach are communicated with clarity and consistency. Jenn will also play an important role in bringing our global teams together, reinforcing our culture and values, and shaping how Gravity shows up for clients, partners, and communities around the world.”
Coulson joined Gravity Global following the acquisition of VOCO Creative, the social media and content agency she co-founded and led. In her new role leading global communications, she will oversee PR and earned media strategy, shaping the agency’s external narrative, elevating brand visibility, and building a high-performing communications team. Coulson will also partner with clients across complex sectors, including healthcare, financial services, aerospace, automotive, engineering, and technology, to deliver integrated campaigns that drive commercial growth and brand consistency worldwide.
“Gravity has reached an exciting inflection point,” said Coulson. “I’m thrilled to help build a global communications engine that sharpens our market presence, unites our teams, and helps our clients navigate the profound shifts AI is bringing to brand trust. We are creating a future-ready model grounded in clarity and designed to drive real value for our people, our clients, and our growth.”
With over three decades of experience, Coulson is a seasoned executive with expertise in M&A, private equity, and business transformation across the CPG, food and beverage, and health and wellness sectors. She held leadership roles at Boulder Brands and co-founded Transcend Foods. Throughout her career, Coulson has led acquisitions and integrations that accelerated brand growth, including helping transform the Atkins business, where sales doubled and earnings tripled in three years. She also founded and scaled a diabetes healthcare startup, growing revenue from zero to $5 million and launching a product now used by EMS professionals nationwide.
Coulson begins her new role immediately.
About Gravity Global
Gravity Global is a strategic consultancy and full-service agency that helps organizations grow by aligning strategy, story, and experience. Working across complex markets, Gravity partners with leadership teams to define clear strategic direction and activate it across the entire customer lifecycle, from awareness to advocacy.
At the core of every engagement is Gravity’s proprietary F.A.B. (Fame, Admiration, and Belief) framework, a growth model that builds the disproportionate share of attention brands need to outperform in competitive markets. By combining insight, creativity, and execution, Gravity transforms complex challenges into strategies that succeed in the market and build long-term resilience.
Founded in 2009 and backed by Elysian Capital, Gravity Global employs more than 400 people across the United States, Europe, and APAC.
