Mornings don’t always go according to plan, the day can feel like it’s already getting away from you before it’s even started. But, all it takes is the right attitude to turn things around.
In this new campaign, Arla Finland embraces the wonderfully imperfect reality of mornings, showing how even the most chaotic starts can take a turn for the better. Created by Accenture Song, the campaign brings a playful, warm and relatable perspective to those everyday moments we all know too well.
Directed by Ragnar Jansson through Helsinki-based production company Lungi, the film captures the energy, humour and small human moments that make a morning feel real. Adding to the film’s warmth is the 1970s classic “Ihana Aamu” (“Wonderful Morning”), performed by Finnish artist Johnny.
Credits: Client – Arla Finland Marketing Director – Anne Terimo Head of Arla Brand & Sustainability – Linda Lukkarinen Strategic Brand Manager – Betina Karvinen Strategic Brand Manager – Aleksander Panfilo Strategic Brand Manager – Laura Kandell Digital Media Specialist – Sara Virmanen Media Manager – Mervi Litmanen Agency – Accenture Song Creative Producer – Nikolina Kivi Senior Creative – Adele Enersen Creative – Helinä Willing Creative – Eetu Hakkila Client services director – Dennis Bade Strategy Director – Antti Routto Production company – Lungi Hki Producer – Mikko Rosvall Director – Ragnar Jansson DOP – Johan Wasicki Editor – Dan Safta, The Post Office Buc Grade – Juhani Vuorisalo, Grade 1 Hki Sound – Aksu Soini, El Camino Hki On line – Mikko Kekkonen Music – Johnny “Ihana Aamu”
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