Cannes 2025 seems a long way away – but here at WARC we’re deep in preparations for it already.
Our colleagues at Cannes Lions recently opened their Call for Content – which means we are on the hunt for the best new thinking in effectiveness to fuel the Festival’s Creative Impact content stream.
This will be the third edition of Creative Impact, which in my humble (but, admittedly, biased) opinion is now the world’s biggest and best effectiveness conference. We focus on the intersection of creativity and commercial impact – and how marketers can ensure the former drives the latter.
I’m already being asked what we’re looking for in 2025. So, to help potential speakers, we’ve put together a list of some of the big questions we’re looking to answer. They are…
- How do we build a global case for creative effectiveness? We’re looking for effectiveness stories and insights from a diverse range of categories and markets, and from new and provocative voices.
- What’s the 21st-century case for brand-building? Can we find proof points and frameworks that resonate with new-economy brands and the next generation of marketing leaders?
- How do we stand out in an age of ‘dull’? What are the standout examples of distinctive brand-building, what techniques are they using, and what can we learn from them?
- How do we find a better language of effectiveness? How do we make the commercial case for creativity to CEOs, CFOs and the wider world?
- How do we reconcile growth with sustainability? Are the two compatible – and if so, how do we create a win-win for businesses and the planet?
- How do we get closer to our customers? What does a changing consumer reality mean for our marketing? And do we need better research techniques to get there?
- How does a new media landscape change the game for creative impact? How do marketers navigate the fast-changing media landscape and place creativity where it will have the greatest impact?
