When young athletes’ aspirations surpass their current skills, it presents a unique challenge for Australian households. A new campaign developed by Ogilvy highlights how AAMI steps in to make things right effortlessly.
Titled “Athletes in the Making,” this is the second installment in AAMI’s brand campaign, initially launched in March. The campaign platform reminds Australians that when unique quirks occur here, “it’s lucky you’re with AAMI.”
This new execution capitalizes on the excitement of an upcoming global sporting event that will captivate the nation. The campaign is live this week across TV, BVOD, cinema, social media, radio, Spotify, and OOH.
Hilary Badger, ECD of Ogilvy Australia, comments, “Kids love pretending to be their favorite sporting heroes, especially with the world’s biggest sporting event approaching. Realistically, though, they don’t have the silky skills of their heroes. But when things go wrong, parents can take comfort if they’re covered with AAMI.”
Rapthi Thanapalasingam, head of brand and content at AAMI, adds, “As most of Australia unites to support our athletes, we want to emphasize how Australia’s leading national insurer is there to support our little athletes in the making when things don’t go quite as planned.”
Discover how AAMI’s new campaign by Ogilvy Australia is perfectly tailored for families with young athletes.
- Client: AAMI (Suncorp)
- CMO/EGM Brand & Customer Experience: Mim Haysom
- Head of Brand & Content: Rapthi Thanapalasingam
- AAMI Brand & Marketing Manager: Toby Gill
- AAMI Marketing Lead: Liza Friedman
- Mass Brands Marketing Specialist: Breanna Webster
- AAMI Marketing Specialist: Sally Frank
- Strategy & Creative Agency: Ogilvy Australia
- Production: Hogarth
- Production Company: Scoundrel
- Director: Tim Bullock
- VFX: Blockhead VFX
- Sound: Squeak E Clean Studios
- Media: OMD
- Photographer: Chris Tovo
- Retoucher: Aaron Foster @ Studio ADFX
