London, July 2026; This summer, Gosh! is turning its mad about veg philosophy into reality following the launch of its latest campaign, by transforming an everyday greengrocer into London’s most unexpected party destination. The free one day only experience, which was conceptualised and created by independent creative agency, Insiders, will turn Stoke Newington’s iconic Woody’s Fresh Pick’s local fruit and veg shop into a full-blown celebration of veg obsession. Expect DJs, disco balls, complimentary Gosh! Veg bites, drinks, and the kind of unexpected veg-fuelled party that will have passers-by stopping in their tracks.
As the trend for raves in unexpected locations continues to build this summer, Gosh! is putting its own spin on the trend with a rave dedicated entirely to veg. Designed to challenge perceptions that veg is boring, restrictive or an afterthought, the experience puts vegetables front and centre, and gives them the appreciation they deserve, in the same way Gosh! does with every product they produce.
Taking place on Thursday 16th July from 7pm until 9pm at Woody’s Fresh Pick’s, the Greengrocer will be transformed into an immersive and high energy celebration of all things veg. Visitors can expect DJ sets throughout the evening from the dynamic duo The Flag Twins (also formerly known as The Dukes of Peckham), roaming falafel canapés, vegetable juice shots and complimentary cocktails.
In celebration of the brand’s latest ‘Mad About Veg’ campaign which puts vegetables in the limelight and celebrates its veg-packed range made with 100% natural ingredients, the experience has been designed to turn up the beet and stop passers-by in their tracks. From the moment guests arrive, they’ll be greeted by a security guard policing the hottest guest list in town, and inside, disco balls will hang above stacks of fresh produce, while packs of Gosh! Falafels take centre stage.
Caroline Hughes, Marketing Director at Gosh!, said, “We are unapologetically mad about veg. Not in a sensible, five a day way, but in a ‘turn a fruit and veg shop into a rave venue’ kind of way. For too long, vegetables haven’t received the excitement and appreciation they deserve, and the Veg Rave is our way of celebrating everything we love about veg and showing people that it can be something you want to eat rather than a daily chore or requirement. That’s exactly what we aim to do at Gosh! every day through our products – creating naturally delicious food that’s packed with veg and made with ingredients people can feel good about. Veg can be colourful, surprising and full of flavour, and our Veg Rave will bring that to life in a way that’s memorable and genuinely fun.”
The Gosh! Veg Rave is free to attend and open to the public on a first-come, first-served basis. For guaranteed entry, pre-book a free ticket on Resident Advisor: https://ra.co/events/2483549
