LONDON, 25 JUNE 2026: Google Pixel is embracing the summer of football with a global campaign celebrating the beautiful chaos of football fandom, created with sports specialist creative agency Dark Horses.
There is nothing quite like the anticipation and energy that comes along with a major tournament. The true magic of football lives in the pure effort of the athletes, the heart-stopping, hold-your-breath moments of fans in the stands waiting for a goal and the jerseys sold across the globe to those looking to support their team.
With a series of films, directed by Leigh Powis and produced by ProdCo, the campaign asks fans to embrace the beautiful chaos by leaning into real, unfiltered moments, captured by Pixel’s AI-powered camera features.
The fully integrated campaign brings Pixel’s global platform, “Ask more of your phone”, to life across every touchpoint. At the heart, there is a series of 30-second brand films created for France, Germany and Spain, alongside a broader spot designed to run across multiple international markets. Supporting these films are 30, 15 and 6-second product-focused edits tailored to each nation, highlighting specific Google Pixel camera features.
The multi-media campaign, is running until end of July when the World Cup draws to a close, is also running across out of home, social, digital display and in-store channels, with ads that capture the emotion and energy of football fandom through a series of striking stills shot by sports photographer and filmmaker, Jane Stockdale.
A suite of idents and social assets supporting Google Pixel’s 50% sponsorship of ITV and STV’s World Cup coverage in the UK have also been created, ensuring the brand is front and centre throughout fans’ viewing experience.
Omar Gurnah, Google Pixel EMEA Brand Director said: “With this campaign we set out to bring the beautiful chaos of football fandom to life. Fans feel an intense range of emotions throughout a tournament and Pixel is there in every moment, capturing the memories the way they truly feel.
Max Arkell, Head of Dark Horses, added: “Big football tournaments create a kind of collective chaos that only fans can generate. This summer, routines go out the window, emotions run high, and entire nations become united by moments of hope, tension, joy and heartbreak. This campaign is designed to position Google Pixel as the phone brand that understands football fandom best, helping fans capture, share and relive the moments that turn a tournament into lifelong memories.”
Credit List
Client: Google Brand: Google Pixel Project/Campaign:Beautiful Chaos Campaign run: June-end July
Google EMEA EMEA Brand Director: Omar Gurnah Senior Marketing Manager: Sophie Purcell Product Marketing Manager: Honza Keprta Creative Lead: Jen Lally
Google UK&I Head of Consumer Marketing for Devices & Services UK&I: Mike Sullivan Senior Product Marketing Manager, Consumer Marketing: Fleur Andrews Product Marketing Manager, Consumer Marketing: Hiral Mistry
Agency: Dark Horses Head of Dark Horses: Max Arkell Executive Creative Director: Mark Shanley Creative Directors: Sean Johnson, Josh Pearce Head of Production: Andy Walsh Production Assistant: Sarah Gregory Planning Partner: Matt Readman Head of Planning: Simon Hanley Account Director: Jake Mancer Account Manager: Nancy Barrett Project Director: Linda-Aileen Macfarlane Lead Conceptual Designer: Jordan Dicks Content Director: Steve Fowler Business Affairs: Susan Cox
Production Company: ProdCo Managing Director: Jon Adams Head of Production: Sam Levene Director: Leigh Powis Co-Founders / Executive Producers: Ian Pons Jewell, Zico Judge Producer: Lucy Gossage Director of Photography: Jeremy Cox Director’s Assistant: Mohini Herse Production Designer: Miha Knific Art Director: Nika Lakovic Props on Set: Klemen Stare, Gafo Art Department Assistants: Gal, Srecko, Hera Stunt Coordinator: Filip Krisnik Head of SFX: Jaka Samsa SFX: Delo Osyabia Make-Up Artist: Lea Bratusek Make-Up Assistants: Tanita Seifert, Marta Sporin Stylist: Valter Kobal Stylist Assistants: Kajetan Kobal, Jelena, Sara
Service Company: Division Executive Producer: Rok Lunznik Producer: Urska Vardjan Production Manager: Bor Pletersek Production Coordinator: Ana Fecur 1st AD: Tina Fratnik 2nd ADs: Matea Latner, Ursa Purkart Set Blocker: As per Location Manager Production Assistants: Zare Petakovic, Matej Mavri Casting Assistant: Tatiana Dron BTS Photographer: Ambroz Molan Honeywagon: Sekretar Catering: Supercatering Medics on Set: Ales Zivic, Tomaz Pirih
Casting Casting Coordinators: Zala Bozic, Alenka Krc Camera & Lighting Crew Location Manager: Alen Zmauc Location Manager Assistant: Dragan Mladenovic Focus Puller: Nika Drakulic 2nd AC: Luka Podobnikar 2nd 2nd AC: Darko Vucic Loader: Thomas Richard Video: Darko Zupanc Video Assist: Ana Fister DIT: Igor Babic Key Grip: Damian Straus Grips: Bostjan Peterlin, Damir Rajacic, Marko Forte Gaffer: Jernej Prebil Best Boy: Uros Muc Electricians: Jani Podmiljsak, Ljubo Simic, Tilen Slogar, Andrej Plos
Photography Photographer: Jane Stockdale Producer: Zala Bozic Assistants: Igor Peric, Jernej Jerry Kusar Editing Company: Final Cut Managing Director: Michelle Corney Editors: Joe Guest, Leah Burton
VFX: Time Based Arts VFX Producers: Mia Saunders, Chris Aliano VFX Artists: Sheldon Gardner, Timo Huber Colour Grading: Company3 Colourist: Joseph Bicknall Colour Producer: Ellora Soret
Music Track:Around the World Original by: Buddy Greco Remixed by: Ki:Theory c/o Ninja Tune Music Supervision: King Lear / Ninja Tune King Lear: Ricole Appleby Ninja Tune: Robin Buckley Audio Post Production: King Lear Sound: Dugal Macdiarmid Audio Producer: Leo Clayton
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