The Goodyear Tire & Rubber Company(NASDAQ: GT) is launching its most powerful campaign in decades, reminding everyone that it has always been and always will be the number one in tires.
Premiering during the NFL Draft, STILL showcases Goodyear’s past and present achievements. Goodyear has delivered innovative firsts, broken records, won races, landed on aircraft carriers, provided blimp-worthy aerial coverage, and raced to the moon. This moment signifies a reset for the brand, restoring the brand’s rightful tone and focus
The team worked with A-List editor Shane Reid, most recently known for his work for Wolverine andDeadpool, pairing a blend of powerful old and new footage, cut to the unmistakable track of Dr. Dre’s “Still D.R.E.” The track – hailed as one of the greatest hip-hop beats ever made – amplifies a message of enduring excellence and momentum while reinforcing the campaign message of “STILL Goodyear.” The body of work spans TV, streaming, digital, and social media over the next six months, permeating the brand’s marketing touchpoints.
The spot is the first to launch under Goodyear CEO Mark Stewart, CMO Will Roland, and the company’s new agency partner Publicis Groupe’s P1T CREW, creatively led by BBH USA.
