[National, 13th April 2026] Entrepreneur and creative founder Raveena Mehta announces the launch of GoodSide – a new design-led beauty brand that reimagines makeup as an intuitive intersection of skincare, emotion, and self-expression. Built on the belief that “beauty is energy,” the brand enters India’s evolving beauty landscape with a focused vision: simplifying modern beauty through hybrid, multi-use essentials designed to create a complete look in under three minutes.
For Raveena, GoodSide represents the convergence of art and entrepreneurship. Influenced by fine art, colour theory, and cultural storytelling, the brand is built around how beauty functions in real life: fast, expressive, and effortless. Backed by a family legacy rooted in the luxury business spanning over six decades, Mehta combines creative direction with a strong foundation in design excellence and long-term brand building.
Positioned between purely functional beauty and inaccessible luxury, GoodSide introduces a hybrid approach where skincare and makeup merge seamlessly. The brand focuses on intuitive formats, globally inspired design, and skincare-infused formulations that simplify routines without compromising performance. At the core of the brand is its defining USP: a full, elevated everyday look achievable in under three minutes, reflecting the needs of today’s fast-paced consumer.
The debut lineup includes Good Glow, a dewy crème blush (₹1,770); Good Sculpt, a lip and face contour (₹1,200); and Good Kiss, a ceramide lip treatment (starting at ₹790).
Each product integrates skincare ingredients such as ceramides, peptides, and caffeine to deliver both instant results and long-term skin benefits, reinforcing the brand’s hybrid philosophy.
Designed for a globally aware audience embracing minimalism and “skinimalism,” GoodSide reflects a shift toward fewer, smarter products that adapt effortlessly from day to night. Compact formats, intuitive textures, and multi-use functionality position the brand as a modern solution for everyday beauty rather than occasion-based makeup.
With GoodSide, beauty is positioned not as transformation, but as energy confidence created through ease, design, and self-expression. The launch signals the arrival of a new voice in India’s beauty market, one that prioritizes intention, emotion, and simplicity in equal measure with a less for more approach.
