LOS ANGELES, JULY 16, 2026 – In Mahomeses, a new campaign from Mischief @ No Fixed Address for Coors Light, the three-time Super Bowl champion Patrick Mahomes once again works around the NFL ban on active players endorsing alcoholic beverages, this time by switching places with Eric Stonestreet, the two-time Emmy award winning star of Modern Family. Stonestreet impersonates Mahomes, complete with shades and attitude, while the football legend takes a backseat in the director’s chair.
The spot was directed by Pete Marquis and produced by his company Good Behavior, marking the fifth collaboration between the director and the Kansas City Chiefs quarterback for Coors Light and Mischief. Previous campaigns: The Flashlight (2022) promoted a Coors-branded flashlight; The Bear (2023) introduced the “Coors Light Bear”; The Time Capsule (2024) featured a meta-commercial that was buried in the ground until Mahomes retires; and The Patrick Plunge (2025) showcased a cold plunge shaped like Mahomes’ head.
“Mahomeses” is accompanied by a limited-edition poster release, including versions signed by Stonestreet and Mahomes, with proceeds benefiting Mahomes’ 15 and the Mahomies Foundation.
Production Credits
Molson Coors x Coors Light Sofia Colucci, CMO Matt Carpenter, VP Marketing Meghan Means, Marketing Director, Coors Light Stephanie Donelson, Marketing Manager, Coors Light Callie Craig, Consumer Communications Manager Jacquelyn Caldwell , Associate Marketing Manager, Coors Light Adam Dettman, Head of Partnerships, North America Eric Carlson, VP Legal Maggie Miller, Legal Analyst
Mischief @ No Fixed Address Greg Hahn, Co-Founder and CCO Bianca Guimaraes, Partner & Executive Creative Director Kevin Mulroy, Partner & Executive Creative Director Carl Peterson, Creative Director, Copywriter Eleanor Rask, Creative Director, Art Director Oliver McAteer, Partner & Head of Development Jeff McCrory, Partner, Chief Strategy Officer Jimmy George, Strategy Director Will Dempster, EVP & Head of Production Coleman Sweeney, Executive Producer Lauren Tolbert, Senior Producer Kerry McKibbin, President and Partner Alison Whisenant, Managing Director Sean Kittredge, Account Director Tori Berels, Account Supervisor Genesis Vega-Arboleda, Senior Account Executive
Production Good Behavior Victoria Guenier – EP Pete Marquis – Director Don Burgess – DP Dan Laurine – Art Director Adam Lawson, Bo Clancey – Producer Tiana Aiello, Eliza Bohannon – Wardrobe Stylists Sarah Thompson – HMU
Mackcut Editor: Erik Laroi Assistant Editor: Eli Canter Executive Producer: Gina Pagano Senior Post/Finishing Producer: Kalisha Allen Offline Producer: Kayla Robinson Color: Steve Picano Mix: Marc Healy Conform: Gigi Ng, Joe Miller Animation: Nick Quiles
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