LOS ANGELES, September 4, 2026 – BARK announced a new collaboration with Liquid Death, one of the fastest growing non-alcoholic beverage brands, with a wild and wooly campaign created by Tombras, directed by Mike Egan and produced by Good Behavior. The hero spot features an anarchic, heavy metal driven Bark creature named Ram Chop who liberates dogs from their overly fussy and pampering owners, freeing them from quilted pet jackets and other cuddly appendages and letting them become the wild dogs within.
Available for new and current BarkBox and Super Chewer subscribers, the BARK x Liquid Death collection features toys, beds and apparel for dogs and the humans who are dead serious about them. The collaboration features Ram Chop, Dogtor Death Can and the Sleep When You?re Fed bed. Filled with two disc squeakers and featuring whip-n-flip limbs, Ram Chop doubles as the face of the collaboration and the star of BARK and Liquid Death?s accompanying social campaign, encouraging humans to embrace the mischief, quirks and instincts that make their dogs who they are.
