LOS ANGELES, May 28, 2025 – Good Behavior’s Mike Egan has directed the early 2000s-era heartthrob Chad Michael Murray in a spot for Crush Zero Sugar Orange’s launch campaign in Canada – “Your First Crush, All Grown Up.” The star of One Tree Hill, Dawson’s Creek and currently in Sullivan’s Crossing, now a mature actor, is seen popping open a cold Crush. “Your first crush is back,” Murray says. “And all grown up,” he quips, flipping his hair through the wind. The campaign was created by the agency LG2.
Watch the spot on Instagram here: https://www.instagram.com/p/DJjmYBMiqSu/
The campaign is in market in Canada, running across OLV, social, OOH, in-store, experiential and a homepage takeover on IMDB. The campaign is designed to reintroduce Crush to a new generation by positioning Crush Zero Sugar as a grown-up version of a childhood favorite.
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