Golden Wolf and sister music and sound studio Take Your Medicine have officially joined Psyop Media Group, a new 20-studio worldwide movement underpinned by a passion for craft and innovation. The network connects globally recognized, independent companies around key capabilities for brand, entertainment and new media landscapes, empowering clients with access to a fully-integrated, worldwide studio system.
Given Golden Wolf’s standing in the industry as a highly sought-after creative partner, its integration into the studio system marks a significant advancement of the group’s global collective, while Take Your Medicine expands the network’s growing capabilities across music, sound design and sonic identity.
Known for their genre-defining approaches to creative, both studios enter the partnership as key contributors alongside a wider network of studios and specialists, unlocking fresh ideas through cross-disciplinary collaboration, AI-assisted delivery systems and scalable production support across global markets.
For Psyop Media Group CEO Matt Hunnicutt, joining forces with Golden Wolf and Take Your Medicine represents a natural extension of the collective’s larger vision. “Both studios bring incredible creative energy and points of view,” says Hunnicutt. “This partnership strengthens the complimentary ways our group is able to collaborate and develop ideas globally across formats, platforms, and audiences. While the added scale is an advantage, our network’s focus on supporting passionate, independent companies with authentic voices is the true differentiator for our clients.”
More than a traditional studio collaboration, the relationship reflects an adaptive approach to creative production, one built around flexibility, innovation, and shared creative ownership across teams that puts artists first.
“We’re excited to be part of the Psyop Media Group. Strong collaboration has always been fundamental to how we work at Golden Wolf, and the group is built on that same philosophy,” says Henry Purrington, Managing Director of Golden Wolf. “This partnership represents the kind of creative environment we genuinely believe in, one that thrives on shared ambition and diverse creative perspectives. It opens up new opportunities for collaborative access and innovation that will only strengthen what we’re able to offer clients and audiences globally.”
Simon Whitebury, Managing Director of Take Your Medicine, adds, “TYM was built to bring the authenticity of artist-led music into the world of advertising. Psyop’s independent media group believes music and sound belong in the room when ideas are formed, not when they’re finished. We can’t wait to push that approach further across this exciting new network of global brands and audiences.”
As creative production continues to evolve, the partnership represents a first-of-its kind movement toward more interconnected ways of working, bringing together specialized voices across a multitude of services under a shared creative vision without sacrificing individuality or craft.
Psyop’s Independent Media Group has offices, studios and partnerships in New York, Los Angeles, Mexico City, Montreal, Berlin, London, Paris, Madrid, São Paulo, Buenos Aires and Melbourne.
