Four golds, six silvers and ten bronzes awarded across two markets for 12 categories
Local and global brands honored including Amazon, Barbie, Dove, McDonald’s Uber, Verizon, and leading agencies from across North America represented
April 29, 2025 – The Gold, Silver and Bronze winners are announced for the WARC Awards 2025 – North America. Now in their fifth year, the awards, in association with LIONS, honour marketing and strategic effectiveness.
Four gold, six silver and ten bronze accolades have been awarded for North America. Campaigns for both global and local brands, and for a diverse range of product categories covering CPG, clothing, automotive and financial services are represented showcasing how marketers are driving growth across different sectors.
The United States leads with 15 awards, followed by Canada with five.
The jury, made up of top industry experts from across the region, followed a rigorous judging process using the Creative Effectiveness and the B2B Effectiveness Ladders, unique tools providing a consistent approach and global language to benchmark effectiveness.
Commenting on the winners, Diana Frost, Jury Chair, WARC Awards North America & Global Chief Growth Officer, Kraft Heinz, Global, said: “Judging the WARC Awards for North America was a privilege. The jury felt inspired and ultimately chose winners who we feel speak to some enduring truths about strategic marketing and demonstrate true and lasting impact for brands.”
The Gold, Silver and Bronze winners are:
Silver
- Let’s Change Beauty · Dove · Ogilvy, London · United States
Silver
- Heinz ketchup fraud · Kraft Heinz · Rethink, Toronto · Canada
Bronze
- Media Envy · Amazon Ads · Amazon, New York / Anomaly, New York · United States
Bronze
- The case for meat · Aldi · Leo, Chicago · United States
Silver
- Napkins of Rights · Florida Immigrant Coalition (FLIC) · VML, Miami · United States
Bronze
- Sans Emission · Volkswagen · Touché!, Montreal / VML, Vancouver · Canada
Gold
- Barbie breaks out of the box (office) · Barbie · Hearts & Science, Burbank · United States
Bronze
- Can’t B Broken · Verizon· Ogilvy, New York · United States
- Heinz ketchup & seemingly ranch · Heinz · Rethink, Toronto · Canada
Gold
- Horror codes · Uber Eats · Rethink, New York · United States
Silver
- Bouquets for Living Men · DoorDash · GUT, Los Angeles · United States
Bronze
- Oreo Calls · Oreo · VML, New York · United States
Silver
- Finding the fan in everyone · McDonald’s · Wieden+Kennedy, New York · United States
Partnerships & Sponsorships category
Gold
- Michael CeraVe · CeraVe · Ogilvy, New York · United States
Bronze
- Can’t unsee it · Kraft Heinz · Rethink, Toronto · Canada
- How Stella Artois made a brand ambassador worth more · Stella Artois · GUT, Miami · United States
Bronze
- Como tu le digas / Whatever you call it · IKEA · Ogilvy, New York · United States
Strategic Thinking category (new)
Gold
- Mayohaters · The Kraft Heinz Not Company · GUT, Miami · United States
Bronze
- Inside the navy · America’s Navy · VML, Kansas City · United States
Silver
- Inflation cookbook · Skip · Dentsu Creative, Toronto · Canada
The Gold winners will automatically progress to compete at a Global level where a Grand Prix awarding jury made up of all the regional jury chairs – Asia-Pacific, Europe, Latin America, Middle East & Africa, North America – and other regional judges will award the coveted WARC Grands Prix, the ultimate recognition for marketing success. The Grands Prix will be revealed on 13 May via the Effectiveness Show screened on warc.com.
