Melbourne, September 10, 2024 — Glow (glowfeed.com), a leading research technology company, announces the launch of a next-generation omnibus research solution now available in the United States, the United Kingdom, and Australia.
Glow’s omni redefines traditional omnibus surveys by offering real-time data access, interactive analysis, and flexible data outputs, catering to the evolving needs of modern marketers and market researchers.
An omni upgrade for a more dynamic world
In a landscape where understanding consumer attitudes and behaviours is more critical than ever, Glow’s omni offers a timely, powerful and affordable solution that captures the voice of real consumers in real-time. “As consumer dynamics continue to shift rapidly, it’s essential to have access to insights that are both immediate and authentic,” said Troy Kohut, Glow’s Global Client Services Director. “Glow’s omni empowers researchers, marketers, and agencies with fast, actionable insights directly from the people who matter most—their customers.”
Key Features of Glow’s omni
- Real-Time Data Access: Glow’s proprietary ‘live-links’ allow customers to monitor survey results as they are collected, enabling faster decision-making and more agile responses to insights.
- Interactive Analysis: Customers can dive deep into their data using an interactive dashboard that supports demographic crosstabs and optional sustainability metrics. This feature enables users to conduct their own analyses, combining specific responses with demographic insights to uncover data nuances.
- Flexible Data Output: Whether you need a polished presentation, detailed crosstabs for analysis, or raw data for integration into your BI tools, omni delivers via live interactive links, charts provided in PPT and data tables provided in Excel.
Convenience meets speed
Glow’s omnibus combines the convenience and value of a traditional omnibus survey with the speed and flexibility of modern technology. “Our omni is faster, with richer data and more powerful analysis capabilities,” Kohut added. “It’s the perfect hybrid, offering the immediacy and depth that today’s market demands.”
Running bi-weekly across Australia, the United States, and the United Kingdom, the omni surveys a nationally representative sample of 1,000 adults aged 18+ in each market. Customers can easily add questions across any or all markets, with discounts available for multi-market purchases or bundled questions.
Technology available for other data trackers
The omnibus is the latest example of using Glow’s platform to power ongoing data trackers. Glow’s technology is available for panel partners and market research agencies (MRAs) seeking to launch their own custom trackers.