Global, the Media and Entertainment group, today (Thursday, 11 June) announced the launch of its ground-breaking new self-service advertising platform, AdPower.
For the first time, businesses of all sizes can now directly book campaigns on the UK’s number 1 audio & outdoor advertising networks, all through one self-service platform.
Live now at adpower.com, AdPower makes it simple to plan, create, book and measure premium media campaigns, on some of the UK’s largest mainstream media brands and networks, in just a few clicks.
Users can upload their own creative assets, or use AdPower’s AI design tools to create both radio and outdoor adverts for free, in minutes.
With campaigns able to go live on Global’s FM, DAB and DAX audio platforms, as well as Global’s outdoor network, as soon as the next day, advertisers can be live as soon as they like, and track delivery and performance through live dashboards in real time.
From radio ads on some of the UK’s best-loved brands such as Heart and Capital, to outdoor campaigns across city centres and major transport networks on the UK’s number 1 outdoor network, AdPower combines self-service simplicity with the scale, quality and trust of Global’s unrivalled media network. It brings professional-grade, mainstream scale advertising, within reach of ambitious businesses that are used to buying digital media, but may be new to outdoor and radio or audio advertising.
AdPower is designed to make booking audio and outdoor media quick and simple for businesses of all sizes, opening up premium mainstream media to a new generation of advertisers.
Miranda Mathews, Director, AdPower, said: “Until now, premium mass-reach media has often felt too slow, too complex or too confusing for many digitally native businesses. Today, AdPower changes that. It gives advertisers a simple, fast and direct way to access the scale and impact of outdoor and audio advertising. From booking a radio ad on Heart to a billboard on the Underground, huge reach is now just a few clicks away.”
Ashley Tabor-King CBE, Founder & Executive President of Global, said: “AdPower is a major step for mainstream media. Never before has it truly been possible to book mainstream premium media campaigns on radio across FM, DAB and DAX, as well as our outdoor network, online, yourself, in minutes, enabling businesses right across the UK who may never have engaged with traditional media before, to do so quickly and easily. It’s a super smart, fast and frictionless experience. AdPower has been years in the making to make it super simple to use, and I’m incredibly proud of the teams at Global who have quietly built and tested this pioneering self-service platform that launches today.”
AdPower has been extensively testedin pre-launch trials in recent months. Companies that took part in the pilot include PerfectTed, the UK’s fastest-growing Matcha tea brand. Co-founder Marisa Poser said: “I think this platform is incredible because you can book media as easily as you can book an Uber. It’s just reducing the barriers to usage for brands like us which is so appreciated and well overdue.”
AdPower is an important strategic step in opening up Global’s powerful media inventory, including Heart, Capital, LBC, and its nationwide outdoor network, to a new generation of UK advertisers.
The AdPower platform is now live, and campaigns can be booked instantly at adpower.com
