The 2022 Global Multi-Region Effie competition is open for entries.
The competition recognises marketing efforts that have run in at least four countries and two regions. To be eligible to enter the 2022 competition, a case must have run in at least four countries worldwide and in at least two regions between September 1, 2018 – December 31, 2021, and in at least one country between September 1, 2020 – December 31, 2021.
The first entry deadline is May 18, 2022 ($1500 USD) and the final deadline is June 8, 2022 ($2500 USD).
Effie Worldwide offers a 50% discount for non-profits and feesees are being waived for entrants from Ukraine.
Last year’s winners were Restaurant Brands International and INGO Stockholm for Burger King’s “Moldy Whopper” (Gold); Unilever Singapore, Hindustan Unilever and MullenLowe Lintas Group for Lifebuoy’s “H is for Handwashing” (Bronze); and Babyshop and FP7 McCann Dubai for ‘Rephrasing “Parenthood”’ (Bronze).
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