GIGIL MANILA CREATES ‘REVERSE’ SPOT FOR OROCAN’S NEW REUSABLE PLASTIC WATER BOTTLE

Orocan is a Filipino plastics manufacturer brand known for its durability. To launch the brands new product, a reusable plastic water bottle called ‘Nomi,’ GIGIL Manila created this film that turned the water bottle upside down and in reverse, to demonstrate the benefit of durability.

The product’s name ‘Nomi’ is ‘Inom’ – the Filipino word for ‘drink’ – its syllables just placed in reverse.

To completely flesh out the idea, characters and superimposed texts were also featured in reverse.

Credits
Client – Orocan Philippines
Richard Go
Agency – GIGIL Manila
Badong Abesamis – Creative Partner
Herbert Hernandez – Creative Partner
Jake Yrastorza – Managing Partner
Beverly Lubid – Account Director
Pata de Los Reyes – Account Manager
Dionie Tañada – Creative Director
Heninah Salud – Art Director
Neil De Luna – Art Director
Greggy Gregorio – Copywriter
Ash Vidal – Copywriter
Margie Humasluga – Media Manager
Nanais Hernandez – Strat Planner
Production – Arcade Film Factory
Director – Marius Talampas
Producer – Sasa Abella