Gigaclear, the broadband provider specialising in rolling out full fibre to under-served rural communities across the UK, has launched its new brand campaign ‘Gigaclear Goes Further’, developed in collaboration with The Gate, championing the brand’s mission to go further than any other major broadband provider delivering full fibre, faster speeds, and better WiFi connectivity to rural Britain.The above-the-line regional media campaign was planned and managed by Walk-In Media.
For over a decade, Gigaclear has dug trenches, crossed rivers and laid full fibre across farmland and through forests connecting the homes, streets and villages that big providers left behind. ‘Gigaclear Goes Further’ brings that spirit to life, shining a light not just on the network outside, but on the end-to-end experience inside the home.
The campaign marks a significant shift in Gigaclear’s product and service proposition. Building on the success of ‘The Faster Broadband for Rural Britain’ platform, this latest campaign moves beyond the promise of faster speeds to something deeper: delivering strong, reliable whole-home WiFi connectivity that truly works for every room, every device and every person in the home, setting Gigaclear apart from the competition in a way that no other major provider can match. Bringing this proposition to life is The Giganaut, Gigaclear’s distinctive visored brand character, who has become one of the most recognisable assets in the broadband category.
Gigaclear Goes Further’ is built as an Elastic Idea™, The Gate’s proprietary approach to building connected brands in a fragmented world. At its core sits one irreducible truth: that Gigaclear will always go further. Strong at its centre, fluid at its edges, the idea stretches across TV, Social, Radio, Direct Mail and Digital not adapted for each channel, but reborn in it. The same truth. Everywhere it lands.
The campaign launches today across TV, Digital, Social, Radio and Direct Mail, with every element planned around Gigaclear’s precise postcode targeting capability, ensuring the message reaches exactly the rural communities it serves. The film was directed by Simon Levine through M3 Labs. Media planning and buying was handled by Walk-In Media.
