Huggies launched a campaign with Giannis to debut the new Huggies Little Movers in an adorable spot with his one-year-old daughter, Eva Brooke. The spot features the Milwaukee Bucks star on the court with his daughter, Eva, while the daddy daughter duo jog, play, and flex to showcase how Huggies Little Movers diapers are designed to keep up with their every move.
Giannis also just announced he’s a proud dad to baby #4 —- that’s a lot of diapers in that house! And this campaign marks the first time Giannis has appeared in anything with his baby girl, Eva Brooke 😊
WHAT: To mark the launch of their new Little Movers HuggFit 360° slip-on diaper with double the stretch & their new and improved Little Movers traditional diaper featuring double grip strips, Huggies® has joined forces with Milwaukee Bucks NBA superstar and dad of now four kids, Giannis Antetokounmpo (he and his wife Mariah just announced arrival of their latest family member!!) in a new campaign that shows off his biggest moves with his tiniest teammate, his one-year-old daughter, Eva. This is the first time Eva has ever worked with dad 😊.
- Giannis stars in an exciting multi-channel campaign that celebrates protection for babies who are ready to move, groove, and conquer the world—just like Giannis on the basketball court.
- The cinematic ad spot features Giannis and his 16-month-old daughter, Eva, on the basketball court. As Giannis ties his double laces, he checks Eva’s Huggies Little Movers® Diaper with Double Grip Strips™, signaling they’re ready for action. Set to the beat of Ludacris’ “Stand Up,” the ad showcases Giannis’ smooth strides on the court alongside Eva’s adorable, wobbly attempts to mimic him. This heartwarming moment highlights the campaign’s idea: “Double the stretch for when your little double starts to move like you do”
- The commercial will air across TV networks including NBC, ABC, Univision, Telemundo, Disney Jr, BET, and more starting May 7 throughout the next year.
HUGGIES LITTLE MOVERS:
- NEW Huggies Little Movers Huggfit 360° Diapers: The ideal choice for little ones with big moves, this first ever slip-on diaper from Huggies offers double the stretch of Huggies Little Movers open diapers and up to 100% leakproof fit, no matter how baby moves. Available on Huggies.com
- Both styles feature:
- Huggies DryTouch Liner: Absorbs wetness on contact
- Wetness Indicator: Changes color to show when it’s time for a diaper change
- 100% blowout and leak protection: Extra secure fit ensures protection no matter the adventure
- The Only Brand Entirely Fragrance Free: Safe for sensitive skin, hypoallergenic, free of fragrances and made without parabens, lotions, elemental chlorine or natural rubber latex
- Sizing: Available in sizes 3-7.
GIANNIS AND HIS WIFE’S CONNECTION TO HUGGIES:
- The Antetokounmpo Family and Huggies brand also have a shared mission to help families in need. With nearly 1 in 2 U.S. families with young children experiencing diaper need*, Giannis and his wife Mariah are longtime supporters of the Milwaukee Diaper Mission, a member of National Diaper Bank Network.
- To celebrate the partnership, Huggies is proud to donate $100,000 worth of diapers to Milwaukee Diaper Bank, in addition to its ongoing commitment to National Diaper Bank Network which supports local diaper banks across the country. As founding sponsors of Diaper Bank Network, Huggies has donated nearly 300 million diapers and wipes since 2011.
