Madrid, April 24, 2025 – Gesmedia, an independent media agency founded more than 24 years ago by Pedro Marijuan, and KPI360, a leading digital marketing agency in data analytics founded in 2017 by Juan Ángel Rodríguez and Pablo Beltrán, announce a strategic alliance that will mark a turning point in the way brands plan, execute and measure their advertising campaigns.
In an environment where accuracy and return on investment are key, this alliance will integrate KPI360’s business intelligence and creativity with Gesmedia’s experience and media planning capabilities. The result: more efficient campaigns, smarter decisions and a higher return on investment (ROI).
“KPI360 is a digital agency born in the new era of advertising, which gives us a very strong digital character and makes us obsessed with achieving our clients’ KPIs in any of the markets in which we operate,” say Juan Ángel Rodríguez and Pablo Beltrán.
“Brands need more than ever data-driven strategies and accurate measurement. With KPI360, we will take campaign optimization to a new level, ensuring that every euro invested has the maximum return,” says Laura Martín, CEO of Gesmedia.
Experience and technology
This alliance will allow both companies to combine their experience and technology to provide their clients with more advanced and accurate tools for strategic decision making. Thanks to the integration of KPI360’s measurement capabilities with Gesmedia’s expertise and campaign planning and execution solutions, companies will be able to optimize their media investment and improve the impact of their strategies.
“There is a big difference between simply storing client data and intelligently executing a data-driven strategy,” notes Gesmedia’s CEO.
“This partnership with Gesmedia allows us to extend the reach of our technology and demonstrate how advanced analytics can transform advertising performance. Together, we offer a solution that combines creativity, strategy and real-time data,” adds KPI360.
Gesmedia’s client portfolio includes brands such as Seguros Ocaso, Bwin, Garcia Baquero, Turner, Tripicture, Beon, Ariston, Melones Bollo, Hogares grup, Enrique Tomas and Carrera, among others.
KPI360 has gained the trust of brands such as Air Europa, La LigaF, Food Boox, Museo Legends, Halcón Viajes, Santagloria or Grupo Lateral.
