What’s good for the goose is good for the traveler.
Emirates has had its share of high profile brand ambassadors including Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson. This time they’ve gone with a fellow flyer instead – Gerry the Goose.
Starting this month, the global ad campaign will remind customers that Emirates provides an ‘impeckable’ travel experience. Yah, they went there.
The campaign storyline follows Gerry as he ruffles feathers by deciding to Fly Better aboard Emirates Premium Economy cabin, while his migrating brethren are in ‘fowl humor’ after a long and tiring flight the traditional flapping and gliding way. Gerry is spotted smugly bypassing his counterparts as they fly outside the plane window, while he indulges himself while while enjoying ‘The Goose, The Bad and The Ugly’ movie on his personal entertainment screen.
The CGI and filming process took 14 weeks and involved a talented team finessing every feather along with lighting and texture, while ensuring carefully created movements brought the character to life. This included time to animate Gerry’s friends, a shoot in London to capture the nature scenes, and a shoot on board Emirates’ aircraft in Dubai.
Gerry’s career began in Emirates Headquarters in Dubai, where the concept of his journey was ideated and began to take flight. Then onto Untold Studios in London, where initial 3D models of geese were brought to life via CGI
Relatively new to the acting scene, Gerry cites his career highlight so far as being featured in the Emirates TV ad campaign, which will run in 25 countries for one month, starting on August 30.
Throughout filming, Gerry collaborated with British voiceover talent Michael Cronin to capture the dulcet tones of an experienced nature documentarist.
“In terms of the qualities and profile we look for in our brand ambassadors – we are spreading our wings,” said SVP of marketing & brand at Emirates, Richard Billington.
“Gerry is a savvy traveler who knows what he wants and where he wants to go- but he’s adamant he’ll do it in style, with luxury and comfort as a priority. Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better.”.
Apparently, Gerry is a fan of Ryan Gosling, who he says ‘gives him goose bumps’.
Svp Brand & Advertising / Corporates Communications: Richard Billington
Global Brand & Content Manager: Yasmine Saade
Production: Untold Studios
Director: Ben Cronin
Ep/Producer: Josh Davies
Production Manager: Ben Burdock
Production Assistant: Tia Varnnard
Director Of Photography: Simon Richards
Editor: Matt Chodan
Edit House: Gorilla Tv
Vfx: Untold Studios
Ep: Sophie Harrison
Producer: Lauren Oldfield
Production Assistant: Jordan Malonga
Vfx Supervisor: Amir Bazazi
Compositing Supervisor: Alex Kulikov
Creature Supervisor: Chloe Dawe
Animation Lead: Geraint (Gez) Wright
Vfx Lead: Jack Harris, Alex Doyle, Lewis Pickston, Justin Braun, Christian Baker
Vfx Artist: Joe Kane, Shariq Altaf, Clement Petellaz, Vlad Pascanu, Matteo Antona, Kim Eja Felicia Petersen, Henry Affonso, Harry Mccusker-Bland, Seung Ho Henrik Holmberg
Colour: Untold Studios
Colourist: Julien Alary
Genres: Luxury, Visual Vfx, Comedy
Categories: Travel, Airlines